My favourite brand of golf club is Cobra. It is my favourite because it makes my swing feel smooth and powerful. I’ve found that with Cobra clubs, I’m able to hit the ball further and straighter than I can with any other brand of club. This logo is trying to convey exactly that. Power and grace. It shows power with the stark contrast of colours with the black background and white lettering. It shows grace with soft edges of an otherwise bold font, and it also shows grace with the simplistic and flowing snake. Above all else, the crown on the Cobra makes a promise, to make you King of the Course.
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