Branding

Take a second to think about your favourite brand. Picture their logo in your mind. What is it about this brand that sticks out? What does this brand stand for? Odds are that you thought about a brand that seems to fit in with your own personal view of yourself. Are you a sporty person who’s favourite brand is Adidas? Maybe you’re into the trades and your favourite brand is Makita. The point is, no matter what kind of person you are, there is a brand that seems to fit you just right. That’s because companies and brands are trying to fit to you, they want to make it feel as though there is a personal connection between you the consumer and them. Their brand is building up your brand, the kind of companies that you choose to represent are also representing you.